Chevy Social Media

Contributions

After winning the work I was part of a three-person leadership team that onboarded the business. That included hiring a team of twenty+ in sixty days, reinventing the Chevy social strategy to focus on increasing engagement, operationalize content creation across twenty+ channels, establish community management processes and guidelines, be a positive force with a new team during a challenging onboarding period. 

Problem

Quickly hire and onboard a team to take over strategy, content creation and community management across over twenty Chevy owned social media channels - all while demonstrating why we were the right agency for the job. 

Solution

Partnering with the automotive brand team and their media buying agencies, we produced more than 1,700 unique pieces of content that enabled Chevy to interact with various paid and organic audiences across Facebook, Instagram, Twitter and Snapchat. Through high quality, unique social content, including strong campaign integration, influencer/celebrity engagement, ongoing creative platforms that provoke and utilize user-generated content, and behind-the-scenes looks at product and entertainment events, we increased organic engagement on Facebook and added more than 500,000 followers across channels.

Results:

• Increased organic social engagement rate on Facebook, their lead channel at the time, up to 10 percent (benchmark = 1 percent).