Areas of Expertise

Brand and Customer Experience Strategy

Through research and insights, I use data to help brands find clarity and gain alignment around who they are, what they do and who they are talking - ultimately creating inspiring briefs, positioning, messaging and campaigns that drive business goals. 

Integrated Media Strategy, Planning and Execution

I identify key channels and partners necessary to effectively reach and drive action with target audiences. From insights through optimization, I can work with agency and client teams big and small to plan and execute media solutions to modern day marketing challenges across earned, owned and paid channels. 

Social Media

By aligning editorial strategy, customer journey maps and social engagement tactics I build connected communities for brands. Additionally, I can develop a social media playbook to guide your agency or internal team in execution after my work is completed. 

Executive Positioning and Thought Leadership

Build credibility and confidence in Executive Leadership by defining a unique positioning, building visibility through earned, owned and social media and conduct robust media training for opportunities that may arise. 

Influencer Strategy

Utilizing audience attributes and interests, identify the role influencers play in overall marketing strategy. Identify the type of influencers to partner with and develop briefs for engagement.